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NBDA Agent

{
  "id": "cm0vg7qu44332yz9n9grnekc9-732172eaf4145de0bfb47dc790e2e674",
  "text": "NBDA Releases US Bicycle Market Overview 2020 Report\n\nNBDA Releases US Bicycle Market Overview 2020 Report\n\nThe National Bicycle Dealers Association (NBDA), in partnership with Jay Townley, Human Powered Solutions, announced the release of the NBDA US Bicycle Market Overview 2020 Report on the state of the US specialty bicycle retailer market. The report is available on the NBDA website.\n\n\"The bicycle industry has been met with unprecedented times. The 2020 market report data is critical to help retailers understand the impacts. The NBDA is committed to making sure retailers are positioned to use this data to excel their businesses, and in turn took the report one step further by coupling with an 8-webinar series and additional show presentations led by Townley.\" stated NBDA President Heather Mason.\n\nThe report is the 21st chapter of a chronicle, a chronological record and history of the American bicycle business spanning the last twenty-one years that views 2019, the pre-pandemic period and the 2020 surge in consumer demand during the pandemic, in historical context that covers a fifty-six-year history from 1965 to 2020 that includes the Bike Boom years of 1971 to 1974.\n\nIt includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. To capture emerging and ongoing trends, the report draws upon a variety of data sources including US government agencies and bicycle industry organizations.\n\nJay Townley, who compiled the report, spoke on the report importance for not only retailers, but suppliers as well, \"Bike Shops need to review the whole report to understand the vitally important role their channel of trade has played in the bicycle business that is about to emerge into the post-pandemic era, and suppliers need to review this report to understand the history that has shaped the future they are about to experience.\"\n\nIn addition to the report, the NBDA will offer an 8-part NBDA super webinar series presented by Human Powered Solutions beginning June 2021 and lasting through September 2021. These 45-minute presentations will dive deep into specific content- giving those who review the report an expert-delivered analysis of the material."
}

{
  "id": "cm0vg7qu44332yz9n9grnekc9-368a15f764465ae49c7e444100d9c2e5",
  "text": "Townley will present in partnership with the NBDA on the US Bicycle Market Overview 2020 Report at select trade shows in the fall of 2021; Big Gear Show and all CABDA shows (Midwest, West, and East).\n\nRetailers and other industry professionals can obtain a copy of the 2020 report on the NBDA website for $999 or at the special pricing listed for NBDA members. Purchase of the report includes admission to the 8-part NBDA super webinar series beginning June 1st.\n\nFor access to additional information on the event, go to NBDA.com. While you're there you can join the NBDA or renew your membership online. There are many free resources on the website available to everyone, including the educational podcast Bicycle Retail Radio.\n\nTo learn more about Heather Mason or request an interview, contact her directly at heather@nbda.com.\n\nQuestions about joining the NBDA? Contact Rachelle Schouten, Development Director, at Rachelle@NBDA.com.\n\n###\n\nThe NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.\n\nLearn more about the benefits of being a member and join now.\n\nGo to Report\n\nWebinar Series\n\nShare This Story, Choose Your Platform!\n\nFacebook\n\nReddit\n\nLinkedIn\n\nWhatsApp\n\nTumblr\n\nPinterest"
}

{
  "id": "cm0vg7qu44332yz9n9grnekc9-57a881dd35e555d6b869332e336947b1",
  "text": "The employees' investment in him is paying off. So is your shop like the one that threw him out, or the ones that lift him up? Just something to think about.\n\nAnother aspect is your local trail building group.\n\nDo you sell mountain bikes? If you do, you should be invested in the local trails because without them you won't be selling very many mountain bikes. I know you don't have time to attend trail work days, never mind asking a staff member to take one of their days off to dig instead of ride. Sure, there are those people that do it out of the kindness of their own heart, but those are far and few – especially in this day and age.\n\nSo how do you get involved with no time? Pizza. Burgers. Food. Your shop is understaffed and money is tight, so you give a couple bucks or a t-shirt or gift card to the organization to give away… so bland and impersonal. What if you showed up at the end of the workday with a bunch of hot pizza and cold beer for the people who spent the day digging? That would sure go far, and I know this.\n\nI spent years leading volunteer trail work crews only to watch them lumber to their cars after the day's tasks were completed. No one stood around and chatted, talked about the feature we just built, or how the trail is going to ride so much better after adding the bridge or drainage. They just went home tired. What would it look like if when we trudged out of the woods weary and spent we stumbled into a pizza party? It would look like a community, not a customer list.\n\nThere are so many opportunities that cost little to nothing compared to the outcome of the effort.\n\nAll you have to do is think beyond what the big marketing budgets and glossy photographs portrait. The big companies can not compete with this, even though they try. They are sluggish and slow, dinosaurs in the land of quick fuzzy warm blooded free thinkers, and they throw money and branded swag at things from afar instead of showing up to shake hands and say thank you for helping me stay in business.\n\nAnother thing I did with my old shop was partner with other shops to have parties. Literally."
}