Marketing Master

created byPurpose In ConfidencePurpose In Confidence
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  • record.text
    Record
    {
  "id": "cm0gcu054067sscsya58wjrka-bab52d37d8b3588e88b34deff5ede1bb",
  "text": "You'll find that once you start giving value like this, you'll get it back in spades.\n\n65\n\nTHE TRAFFIC HANDBOOK\n\nChapter 8: Conclusion\n\nHopefully, by now, you're equipped with the tips and strategies for generating trac to your website and building your\n\nfollowing online.\n\nThere're endless opportunities to drive trac, generate awareness, build relationships and bring in revenue.\n\nOne small word of caution: don't try to jump in and do multiple things at once. Spreading yourself too thinly isn't going do\n\nyou any favors.\n\nInstead, pick one to two mediums and go all-in on it for the best chance of success.\n\n66"
}

  • record.text
    Record
    {
  "id": "cm0gcu054067sscsya58wjrka-ef91b542430d5a96a4968618ad10a4ea",
  "text": "do reading text on the page.\n\nPlus infographics have serious potential to go viral - being shared widely across the web they'll help you pick up valuable\n\nbacklinks and boost your SEO rankings without you lifting a finger.\n\n!https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9bd48348-01cf-41b9-afd4-af3655ed4f72/image38.jpeg\n\nSource\n\nYou might be thinking, that's great - but I can't aord to hire a graphic designer right now. Don't worry, you don't have to.\n\nYou can use a tool like Pictochart to create beautiful infographics with a simple drag and drop editor. Who says life needs to\n\nbe complicated?\n\nCourses\n\nDeveloping educational courses is an incredibly powerful content marketing tactic.\n\nCourses are especially potent if you're selling higher-priced services or software, but they can still be useful for physical\n\nproducts too.\n\nSharing your professional experience with your audience creates a strong sense of reciprocity and showcases your expertise.\n\nTake software company HPLife, for example. They oer business and start-up courses for free, with some of HP's products at\n\nthe heart of each lesson.\n\n!https://s3-us-west-2.amazonaws.com/secure.notion-static.com/42229259-353d-4673-9c31-7cfdd13b9066/image39.jpeg\n\nSource\n\nThey've improved how hundreds of thousands of entrepreneurs run their business, but better yet, they've indirectly trained\n\nthose people to use their products and services.\n\nObviously creating a course of your own doesn't have to involve the level of eort HP have put into their Life academy.\n\nYou can use a platform like Teachable (or YouTube is always good) to create free short courses. Or even just run a once-o\n\nwebinar focused on educating your audience.\n\n!https://s3-us-west-2.amazonaws.com/secure.notion-static.com/09797f7d-24e2-4aa8-82cc-fb73c15aa7f9/image40.jpeg\n\nYou'll find that once you start giving value like this, you'll get it back in spades.\n\n65\n\nTHE TRAFFIC HANDBOOK\n\nChapter 8: Conclusion"
}

  • record.text
    Record
    {
  "id": "cm0gcu054067sscsya58wjrka-07f3fd06d618541aa262dfb00742b240",
  "text": "to jump to 115 million.\n\nAnd right now the marketplace is not crazy competitive. There are around 80 million Facebook business pages - but there are\n\nonly about 750,000 podcasts airing on a regular basis.\n\n!https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2c754248-19c5-45e1-acd1-dec7ae007845/image35.png\n\nSource\n\nThis high demand, coupled with low supply means that now is the perfect time to add podcasting to your content marketing\n\narsenal.\n\nEspecially when you consider that the average podcast listener earns between $10-20k more than the average US consumer\n\nwith 15% of listeners earning $150,000+. Did somebody say higher purchasing power?\n\nFor inspiration, check out how Harvard Business Review uses their podcast 'HBR Ideacast' to give their audience a glimpse\n\ninto the thinking of some of the world's biggest companies.\n\n!https://s3-us-west-2.amazonaws.com/secure.notion-static.com/70fc6691-8366-4ec6-88bc-1e5a4c0ed037/image36.jpeg\n\nSource\n\nInfographics\n\nOkay, infographics aren't always strictly 'text-free', but they're predominantly a visual medium that you shouldn't overlook.\n\nWhy? Well, how about I let an infographic do the talking for me?\n\n!https://s3-us-west-2.amazonaws.com/secure.notion-static.com/02fdf373-4d44-4d73-b4f1-cf9faed83aad/image37.jpeg\n\nSource\n\nPretty powerful stu. As the old adage goes 'a picture is worth a thousand words'.\n\nInfographics appeal to us because they're so easy to consume. The mental eort required to get 'the gold' is so low that\n\nwe're more likely to retain the message.\n\nIn fact, when relevant images are used, eye-tracking studies show readers spend more time looking at the images than they\n\ndo reading text on the page.\n\nPlus infographics have serious potential to go viral - being shared widely across the web they'll help you pick up valuable\n\nbacklinks and boost your SEO rankings without you lifting a finger."
}

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2

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3

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